Medaptus Assign
Medaptus is a Boston based software solutions company that strives to improve operational workflows in hospital medicine. I was hired by them to design a promotional video for their platform Medaptus Assign in order to help them explain how the product works.
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Style Frames
The final project utilizes simple shape, color, text and imagery to deliver a modern graphical motion design piece. The scenes utilize typography to convey the product message to the customer while a combination of photography and line drawings further illustrate those concepts. The blue color pallet radiates a clean and fresh atmosphere while the bright and optimistic imagery exudes professionalism and confidence in the company and its product.
