SewGreen Rochester

SewGreen is a Rochester based non-for-profit organization that sells sewing supplies and runs several educational programs to teach members of the community sewing related skills. For this graduate school project I examined the strength and weaknesses of their current branding system and created new designs for what a rebrand could look like for the company.  

Logo

The rebranded logo design utilizes a simplified color pallet and style but still focuses on the key aspects of the brand. Like the original, the new logo combines the themes of sewing and sustainability that the company is based around.

Old Design vs. New Design